Search Engine Optimization Factors

Search Engine Optimization having two main factors:-

1) On-Page Optimization

2) Off-Page Optimization

On-page-optimization factor includes:-

1. Title Tag Creation
2. Meta Tag Creation
3. Google Webmaster Code
4. Site Map Creation
5. Html Optimization
6. Google Analytics

Off-Page Optimization  factor includes:-

1. Directory Submission
2. Article Submission
3. Social Bookmarking
4. Classified Ads
5. Forum Posting
6. Yahoo Answering
7. Blog Optimization
8. SMO (Social Netwoking Profiles, Video Optimization)

Search Engine Optimization(SEO)

SEO is a natural search engine optimization which optimizes your web pages and increase your link popularity by paying for the links. SEO is an organic search and its for long term.  It ‘s very inexpensive as compare to PPC but yet it will provide good ROI for two reasons only: 1) Mostly visitors or searchers click on search engine results so u get more traffic for your site. 2) It will give you the top ranking by increasing your link popularity. SEO will give you top ranking but it will take minimum three months whereas PPC gives you instant top ranking ad traffic.

Many SEOs and other agencies  provide useful services for site owners, like:

• Review  site content or structure
• Technical advice development of site: i.e, hosting, redirects, error pages, use of JavaScript
• Content development
• Handling of online business development campaigns
• Keyword research
• SEO training
• Expertise in specific markets and geographies.